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**my editor is getting a mani-pedi, this is going to be a rough cut**
What should you buy if you are the ballingest baller that ever wasted money in a liquor store? Obviously, the stuff below, but, I know you are reading this from 1 of 2 distinct points of view:
1. I have money, sell it to me now!
2. How can American whisky be worth so much?
For the first camp, I’d say, “Slow down Mr. Baller. Learn a little something and you’ll enjoy that whiskey like it’s worth $200 a bottle, plus you’ll learn to enjoy $30 bottles like they’re worth $100.”
For the second camp, I’d say, “These whiskies are actually cheap; considering what they go through.” The story alone on any of them is likely worth the price tag. But enjoy the chart below, and understand that a barrel gets taxed every year it isn’t bottled, and every barrel needs to turn a profit.
This, my friends, is the Angel’s Share of water and/or booze that evaporates as bourbon ages.
I just did some back of the coaster math on this one and while I’m not confident to publish it here: But, here’s my thinking …
- After paying taxes on all of the whiskey that has evaporated
- And on all of the whiskey that is still in that barrel upon which must be paid every year it’s still in the barrel
- Plus, the time value of money, the money value of time, the chance of the barrel drying up (very real!) or the Rickhouse burning down (also very real!)
- That all told, making old whiskey is a terrible investment. I’d say that they make less on these barrels percentage wise, that anything else. Artesian lightbulb factories are sooner to turn a profit. These barrels are created out of love.
That said, let’s get back to role playing:
It’s the beautiful holiday season, a time of year that we can drink with our friends, families and even our enemies. You have gone to the store and asked for a bottle of Pappy Van Winkle 15yr, you are prepared to spend between $60-$100 on American whiskey only to find out you can’t get this gift for your father in-law, boss, poker group, husband, wife or more likely, yourself. What do you do with that searing hot money in your pocket? First off, give a couple bucks to the bum looking for booze, you were going to spend it on booze, even though it’s morally objectionable to most everyone and it’s never going to be tax deductible. but after that, choose your destiny:
- Big Lots o’ Whiskey
- Unknown Underdogs
- Hometown Heroes
- Next Year’s Pappy
You rolled a “4” and got “Next Year’s Pappy.”
The fun thing about High West 21yr, is that even though the bottling was done three years ago, the hype lives on due to the hit-and-miss nature of finding it sitting innocently on a shelf. Meaning it has all been sold from the distillery, and has been scattered to the wind of retail shelves – mostly still found in states that have government controlled liquor stores. Rye exploded a few years back and since, the rye that actually has age has become more and more rare. There are more 2 year old ryes on the market than I can keep track of, but as soon as you crest 10 years, the rye market dries right up. This little gem is amazing at 21 years. Not that you should look for traits like this in whiskey, but you could drink a pint of this just as easily as a pint of beer. ”SMOOOOOTH” is a word that idiots use for spirits, but I’ll be damned if it doesn’t apply here. While this whiskey still tastes like rye, it tastes like a rye that is going to meet his in-laws for the first time. Everything has been toned down but in a way like a crisp french cuffed shirt pulled down over sleeve tattoos. $200 is is a steal
Pro Tip: There are no 750ml bottles left our there, however there are many 375ml bottles to be found.
William Larue Weller 2012 Limited Edition is the whiskey that everyone wants to drink even though it is the least sought after of the Buffalo Trace antique collection. Always a single barrel, it will change a bit year to year. But remember, it’s that wheat that sweet bourbon drinkers love & the wheat in this makes this Weller the baby softest cask strength imaginable. Drink it right out of the bottle. It’s a dram of grandma’s pumpkin pie. The antique collection comes out annually, and you generally have to be on a list, and no one is ever fighting over the Weller, but they should be. $100 is great, $150 is a bit much
I have loved every bourbon from the Parker’s collection, but when I heard that there was going to be a 27 year old, I guffawed, GUFFAW! Basically, this thing is a candy bar after you add water to it. Think of it as a Milky Way bar style bourbon bottled at 129 proof. Take a sip, hold it it your mouth for 10 seconds, swallow, exhale, think and punch anybody that interrupts your meditation. How can bourbon live that long? Well, I still don’t know, but Heaven Hill found a way. Heaven Hill even says on their website, it’s “something only Heaven Hill could offer.” Understand that creating bourbons this old (on a mass scale) is something that only the most prolific distillers could do. You’d basically have to be distilling for at least 30 years to have enough money to embark on a project like this and in another 30 years until you’d be able to start trying it out to taste and to attempt a business model. Since it has taken one human’s entire lifetime to create this bottle, paying less than $200 is the moral equivalent of you actually robbing Heaven Hill.
To wrap it up with a simple note, the best whiskey is shared whiskey. If you are gifted a whiskey, offer to open it up on the spot, regardless of locale. Enjoy whatever you end up with this holiday too, hopefully these last 4 days will show you what went into those whiskies.
cheers
Today’s lesson to prevent bourbon zombie-ism is about the distillers in your hometown. Yesterday I discussed often overlooked bottles you could enjoy instead of the Pappy Van Winkle you aren’t getting. 2 day ago I tackled cheap bottles you need to know. Let’s continue:
Look, I haven’t “arrived” yet, so I know the strident sting of the backhanded compliment. Unfortunately, that is what I have to dole out to micro distillers, your “hometown heroes.” Many of them aren’t quite there yet, because whiskey ain’t easy, some (most) of them should go back to their day job right now. But how about instead we highlight some that are innovating and redefining whiskey? You can say:
“I remember when you didn’t have to be on a waiting list for this.”
Unlike the list you need to be on to get Pappy, these you can get by driving up to the distillery.
Let’s role play:
It’s the beautiful holiday season, a time of year that we can drink with our friends, families and even our enemies. You have gone to the store and asked for a bottle of Pappy Van Winkle 15yr, you are prepared to spend between $60-$100 on American whiskey only to find out you can’t get this gift for your father in-law, boss, poker group, husband, wife or more likely, yourself. What do you do with that searing hot money in your pocket? First off, give a couple bucks to Sandy relief, it was worse than you think it was, and it’s probably tax deductible. but after that, choose your destiny:
- Big Lots o’ Whiskey
- Unknown Underdogs
- Hometown Heroes
- Next Year’s Pappy
You rolled a “3” and got “Hometown Heroes.”
“Oh you’re a micro distiller? “
May I kindly offer,
“I DON’T GIVE A FUCK”
Being a micro distiller means you aren’t rich enough to buy a better distiller, or that you aren’t good enough to be a macro distiller and that you want ME to PAY YOU for YOU to learn.* Now there are many exceptions, this is the micro distiller’s burden. Here are 3 that proved me wrong .
Woodinville Whiskey, man, these guys, before I even say anything about it, check out this quote from their website:
Forget everything you thought you knew about whiskey—like where it’s made and how “small batch” is defined. Whiskey drinkers’ best days are still ahead of them, and there are new chapters to be written in the story that is whiskey. With pen in hand, we’re here to do our part.
YEAH, LET’S DO NEW SHIT! Anyway, I believe this across all whisky from scotch to bourbon to Japan right now. Distillers are innovating, experimenting and blazing new trails. Woodinville Whiskey is likely one of the larger bourbon distilleries outside of Kentucky and Indiana. And you’ll still find people that think “only Bourbon County can make bourbon, “ I call those people “map-less.” Not much is available from Brett & Orlin right now, but every time I get a sample of the countless barrels they are racking up, I’m happy. They currently have 2 micro barreled expressions out. When will the full sized whisky be out? When it’s ready.
Balcones Brimstone Smoked Blue Corn Whiskey is actually a real thing, and you should try it even though I personally do not like it. What can I say, it’s an eponym, it’s aged smoked corn whiskey and that’s what it tastes like.
Hop on this metaphor and take a ride with me: The film Southland Tales by Richard Kelly was not good. Richard wrote & directed Donnie Darko and followed in with the “hated by everyone” Southland Tales. But here is what really happened: while Southland Tales wasn’t good, it was: brave, bold, creative and demonstrated great potential. It was failure better than most people’s weak, safe & restrained “airplane movies.” Brimstone isn’t a failure, it just isn’t my favorite, but it is changing whiskey and how we think of it. I expect that that distiller Chip Tate will someday kick my ass with an awesome bottle of whiskey. Or perhaps, do it more literally, with his fists, if he doesn’t understand this metaphor.
St George Single Malt is an American single malt. It isn’t a bourbon, rye, or a blend and it sure ain’t scotch; it’s 100% malted barley. It is currently on it’s 12th bottling released from St George and had you asked me 6 years ago if America could make single malt, I would have said,
“No.”
When what I should have said was,
“Not yet.”
They have been bottling for 12 years and consistently getting better. This is a great whiskey now. It’s nutty & fruity with a touch of smoke. It has a complex barrel story and you can taste it. It has maturity now and I look forward to every release getting even better.
Tomorrow we’ll wrap up with actually talking about other expensive American whiskies.
*I’d rather buy bonds in your distillery while you practice. And I’m serious, I’ll give you $100 for a bottle or 2 in 10 years before $30 for some shit you bottle to pay investors.
Yesterday I was arguing that Pappy might not be what you think it is and/or that you don’t know what it is. And that there are awesome cheap alternatives. Many people thought I was saying that Pappy is not good but I would counter:
However, it can’t be purchased, let’s move on. Better yet, let’s role play:
It’s the beautiful holiday season, a time of year that we can drink with our friends, families and even our enemies. You have gone to the store and asked for a bottle of Pappy Van Winkle 15yr, you are prepared to spend between $60-$100 on American whiskey only to find out you can’t get this gift for your father in-law, boss, poker group, husband, wife or more likely, yourself. What do you do with that searing hot money in your pocket? First off, give a couple bucks to that homeless newspaper, probably tax deductible. but after that, choose your destiny:
- Big Lots o’ Whiskey
- Unknown Underdogs
- Hometown Heroes
- Next Year’s Pappy
You rolled a “2” and got “Unknown Underdogs.”
Here are 3 that even crafty whisky breathed bartenders forget about. In general, they are all still at that amazing price point we enjoyed yesterday, but these are a bit harder to find.
Buffalo Trace’s Old Weller Antique 107 just sounds good, just sounds like something stenciled on an old wooden crate; it sounds dusty. It isn’t really. They say that William L Weller was one of the first bourbon men to use wheat instead of rye in the mashbill, something we call a “wheated bourbon” these days, yet in his day (1850′s) it would have been some new fangled skullduggery. “Wheated bourbon?” you might ask, well, you already love it, one you likely know is Maker’s Mark, a nice sweet n’ easy bourbon. Think of Weller 107 as a Maker’s that is high enough proof to growl loud because the 107 stands for “107 proof.” But behind that high proof roar, you find lion so tame and sophisticated that he could bake scones for a tea party. Less than $30
KBD’s Pure Kentucky XO is old. How old? Nothing going into this bourbon is less than 10 years old. The “XO” is a reference to cognac and the Willett family’s French orgins. With an industry average of 4 years being good for bourbon that 10 year minimum really means something. Also, mark my words “3 YEAR OLD BOURBON IS THE NEW GIN.” By which I mean, the young bourbon market is exploding and you can’t swing a cat* without hitting a case of 3 year old bourbon; just like micro distilled gin was 3 years back. But back to XO, it’s got the sweetness from that well aged whiskey but the spice that Weller left out is back here because this bourbon has rye in it too. XO drinks a like Harrison Ford, mature, strong & mellow (yes, this is a man crush) but even at an old age, could kick your ass. $40 generally, $35 if you’re lucky.
Wild Turkey’s Jimmy Russel’s 10 yr Bourbon is what carried me in this year’s Bohrer family billiard tournament. I hadn’t drank one in years until I saw it in the little sports bar we play in every Thanksgiving. I enjoyed it so much that after making one tricky shot, I flew the bird at my dad with both hands and 1 boot on the table. That being said, Russel’s 10 yr is more reserved. It is a best of, it’s bourbon flavored bourbon, a little spicy but not too spicy, a little sweet but not too sweet, a little nutty…nutty enough to fly the bird to your dad. Don’t confuse this with Russell’s 6 yr which is the rye (but is also awesome)$45 ish
Tomorrow we’ll talk on these micro distillers or “Hometown Heroes.”
*Please understand I use “figures of speech,” and “metaphors,” I don’t actually swing cats, but I look forward to your angry comments.
Look, asshole, shithead, you vacuous status whore, Pappy Van Winkle doesn’t matter. I don’t really feel bad about letting that cat out of a burlap sack because YOU AREN’T GETTING ANY PAPPY! But I’ll help you deal with that loss, and grow as a drinker.
First, let me offer, “you don’t know what Pappy is anyway.” Were you pining for the 10yr, 13yr, 15yr, 20yr, 23yr bourbon or the rye? America’s infatuation with Pappy is like a 10 year old boy’s infatuation with bikini clad women on Ferraris. A doubly accurate simile because much like a 10 year old boy, if you got “it”, you wouldn’t know what to do with it. Who make this Pappy stuff anyway? What is the mashbill? Isn’t Pappy what Chuck Bass drinks on Gossip Girl?*

According to a quick internet search, roughly 1/3 of the Internet’s boobs have been pressed up against a red Ferrari.**
But let me not deride Pappy too much, it’s great, but what you are over-paying for is three fold 1) The basics of supply & demand 2) mystery 3) it will always be better than anything in a plastic bottle. Instead of being informative, I’m not going to answer any of the above posed questions & mysteries. You should ask the imaginary distillery that doesn’t make Pappy to answer those questions. Just post mark those envelopes to: “Pappy ‘guy on the bottle’ Van Winkle” care of Buffalo Trace Distillery’s Marketing Department, and I’m sure at the end of the day, he’ll write you back; just as soon as he is done shooting pool with Johnny Walker, Sailor Jerry, and Captain Morgan.
Enough of what you can’t get, let’s talk about what you can get. Let’s role play:
It’s the beautiful holiday season, a time of year that we can drink with our friends, families and even our enemies. You have gone to the store and asked for a bottle of Pappy Van Winkle 15yr, you are prepared to spend between $60-$100 on American whiskey only to find out you can’t get this gift for your father in-law, boss, poker group, husband, wife or more likely, yourself. What do you do with that searing hot money in your pocket? First off, give a couple bucks to that bell ringing Salvation Army guy, probably tax deductible. But after that, choose your destiny:
- Big Lots o’ Whiskey
- Unknown Underdogs
- Hometown Heroes
- Next Year’s Pappy
You rolled a “1” and got “Big Lots o’ Whiskey.” Meaning buy all that follow. Did you know that in America, we are really good at bourbon? Did you know that in many ways, “good” can be defined as “efficient economies of scale?” And it is by that definition that three of America’s greatest bourbons are overlooked daily in pedestrian grocery stores. Jim Beam 8 year (now called Jim Beam Black Double Aged which is a great new label but stupid marketing campaign), Evan William’s Single Barrel and Willett Pot Still: at $20, $30 & $40 respectively are three of the best values in bourbon, and prime examples of how bigger is better. Why? Jim Beam makes more bourbon than anyone else, and when they let a few of those barrels age an extra 4 years (oh…double) they really hit a sweet spot in bourbon, figuratively and literally. 8 years is when a bourbon is quite mature and the caramelized sugars from the wood are very evident but have yet to develop any harsh tannins. Jim Beam 8yr is a perfect balance that I’d be content to have as my only bourbon, but at that price, I’d be inclined to over-indulge for $20 a bottle.
Evan William’s Single Barrel is a similar story but refined and slightly more exclusive. Made at Heaven Hill, this is a 10 year old single barrel project, which true believers will remember means, “not blended with any other barrel.” All of the contents of each barrel are individually labeled and bottled. Moreover, each barrel is hand selected by Heaven Hill’s master distillers and imbibers Parker & Craig Beam. Did you know that everyone in Kentucky is a close-knit family? It is one of the many reasons those people are so nice to each other. Every year Evan William’s Single Barrel is different and every year you get more than your money’s worth for $30.
Willett Pot Still leads the bourbon market in “coolest bottle,” but what is it other than just a pretty face? Well, it’s a really pretty face, this is a bottle that impresses both idiots and connoisseurs. Willett Pot Still, made by Kentucky Bourbon Distillers is a younger single barrel bourbon. There is no age statement on the bottle, but judging by the barrel’s yield (hand written on each bottle) the bourn is between 4 & 7 years old. Seems like a big gap, but the Kulsveens (Willett family decedents) that are picking each barrel just pick the barrel when it’s ready. And if that “ready when I say so “ attitude doesn’t impress people, the bottle and $40 price tag will.

This is what a “pot still” looks like. Like being able to change a tire, recognizing a pot still is a life skill.
So instead of buying that *one* $100 bottle of bourbon, why not buy all 3 of these?
Tune in tomorrow for the next chapter of Unknown Underdogs.
*Yeah, I live with and love a woman, Gossip Girl is often on TV, I know who Chuck Bass is and what he drinks.
**Most tasteful photo I could find
The Best Shots You’ve Never Tried can be purchase here.
Esquire magazine calls it, “Re-Giftable.”
Good Reads says, “Sturdy binding.”
Imbibe declares, “Mailer Daemon Error!”
Did you know that it is very difficult to write a book about shots and have it taken seriously? To remedy this, I undertook two hours of research for every page in the book just so I could distill all that hard-earned learnin’ into a few jokes. More than a cocktail book, it is a joke book with a metaphorical dash of bitters and a chaser of oh-no-I-learned-something.
The book is split into 6 chapters:
1. Miniature Classics
These are sweetened and shrunk versions of classic cocktails.
2. Bangers & Slammers
An homage to slammers (think tequila) & bangers (think Harvey).
3. Farmer’s Market
I hit the market weekly, it’s simple.
4. Holidays
From The Ide’s of March to Talk Like a Pirate Day, I have the year covered.
5. Dessert & After Dinner
Pousse Cafes & Sweet Stuff.
6. Shots of Last Resort
Stuff you can made with left overs from your fridge.
While the book itself is small and easy to ridicule (come at me, bro) I’d like to point out the multitude of successes it accomplished. I was offered this job as a mercenary based on my frankly scatological blog and the following writing sample:

So I was all “I’m going to write a book with bitter flavors and inside jokes.” And they were like “OK.”
Apparently there is a need for this type of book, at least the good people at Adams Media think so, as well as the folks at Urban Outfitters and Sam’s Club. You should ask for it at your local retailer, which would be great for me, small business and for the general hilarity of the title.
Every page does however have some useful information for the up and coming or home bar tender. Here are a two:
&
To wrap it up, please buy this book. Take any of these recipes, make a batch and force them on your friends. And while many people gave me ideas for this book, I have to send out a deep apology to Jacob Briars. Unfortunately, the combination of pickle juice and Canadian whisky called the “Nickelback” that he offered, was vetoed, most unjustly, by the editors.


























